Orioles baseball No. 1 in prime time across the Baltimore DMA
Viewership up over 35 percent
Amplifying their first-place spot in the American League East, the Baltimore Orioles on MASN are dominating prime time, outpacing every other local broadcast station and cable network by a wide margin, according to the latest Neilsen ratings. Orioles viewership is up by double digits compared with the 2023 season as the team posted a 58-38 record in the first half of the 2024 campaign.
The Orioles on MASN are averaging 100,000 viewers, per quarter hour, each night across the Baltimore DMA. This is an increase of more than 35 percent over the same period last season. The groundswell of interest is widespread, as the Orioles on MASN are by far the No. 1 viewed program in prime time across the entire demographic spectrum.
“Marylanders love Orioles baseball, and they are coming to MASN every night to be a part of something special," said MASN senior executive John McGuinness. "This young team is talented, exciting and they play the game with the same grit and enthusiasm fans can appreciate and can identify with. Five Orioles just played in the MLB All-Star Game, the farm system is loaded – the future is indeed bright in Birdland. We expect viewership to only grow as the pennant races heat up.”