Orioles ratings through the roof in first half of season

Orioles baseball No. 1 in prime time across the Baltimore DMA 

Viewership up over 35 percent 

Amplifying their first-place spot in the American League East, the Baltimore Orioles on MASN are dominating prime time, outpacing every other local broadcast station and cable network by a wide margin, according to the latest Neilsen ratings. Orioles viewership is up by double digits compared with the 2023 season as the team posted a 58-38 record in the first half of the 2024 campaign. 

The Orioles on MASN are averaging 100,000 viewers, per quarter hour, each night across the Baltimore DMA. This is an increase of more than 35 percent over the same period last season. The groundswell of interest is widespread, as the Orioles on MASN are by far the No. 1 viewed program in prime time across the entire demographic spectrum.   

“Marylanders love Orioles baseball, and they are coming to MASN every night to be a part of something special," said MASN senior executive John McGuinness. "This young team is talented, exciting and they play the game with the same grit and enthusiasm fans can appreciate and can identify with. Five Orioles just played in the MLB All-Star Game, the farm system is loaded – the future is indeed bright in Birdland. We expect viewership to only grow as the pennant races heat up.”

It is rare in television that an RSN (Regional Sports Network) would outpace the audience for a broadcast station or cable network. But the 100,000 quarter hour average that viewers the O’s on MASN are generating is more than twice the viewership of the next closest competitor.

The Phillies and Orioles are the only two teams in Major League Baseball showing growth of 30 percent or greater.

The Sports Business Journal recently reported that the Orioles have seen the largest uptick in attendance in all of Major League Baseball, with 27 percent more fans at Camden Yards than during the 2023 season.